Global brand strategies

for human beings

Touch the heart

and boost the bottom line

Bypass the intellect and get to the gut

I am obsessed with human values

  • What motivates people?

  • How can we tap into that?

  • I got out of my comfort zone and way out of my depth to find out.

World-champion dancers from Cali, Colombia took my dance skills up to new levels.

Small Ecuadorian farmers showed me how they grow and ferment cacao beans.

The Khoisan in Botswana showed me how they survive in the bush.

“People are craving authentic experience”

Joe Rogan

“Two thirds of consumers … feel companies have lost touch with the human element……Increasingly, consumers find a positive brand experience to be more influential than great advertising ”.

PWC

“Human intelligence ultimately determines how effectively AI is used to drive real-life benefits.” As technologies and even data become commodities, putting human intelligence back at the centre of marketing and commercial strategies is vital”.

Forbes

“Digital metrics … are important, but companies that only focus on these could lose sight of the bigger picture. The human touch is invaluable – it’s what makes clients feel like they have a real relationship with a brand. No amount of clever digital marketing can truly deliver that without attention to personalisation and care”.

CEO Magazine

Case Studies

Touch the heart

and boost the bottom line

Bypass the intellect and get to the gut

Services

  • Value Resonance Process

    Value Resonance Process

    Strategy and Branding

    Nobody has time so don’t bother explaining; instead, resonate.

    Value differentiation with resonant communication. Create instant rapport. Customers feel affinity without knowing why.

    During a wave of emerging new technology, let’s get radically focused on the human being, the customer.

  • Tactical Resonance Process

    Tactical Resonance Process

    Planning

    Dynamic tactical planning that harnesses the power of Value Resonance to grow your community and become part of your customer’s life.

    Develop new markets by using the `harmonics´ process. Leave linear effort behind, develop resonance and make waves that move your market.

  • Direction and Iteration

    Direction and Iteration

    Consulting

    Ongoing troubleshooting, creative direction and bottom-up incremental improvement. Briefs and design studios, concept development and problem solving with teams in an agile environment.

    Engage passion for people and witness the opportunities unfold. Get focused on customers with tangible results that hit the bottom line.

Learn More

Companies I have worked with

What clients say

  • "Rather than just adding a ‘false veneer’ to our communications, we wanted to express a deeper sense of authenticity. James helped us recognise and communicate our true values, while successfully marrying them with customer’s needs. The result was that we maintained our integrity in who we are, but are now simply better at expressing it".

    Dani Elie - Managng Director

    Sociedad Industrias Reli

  • "It would be of great benefit to our national consumer product industry to use James´ services, I recommend them to lift standards of service and client satisfaction, something which our nation's best companies are deeply passionate about and committed to".

    Andy Wright - Commercial Vice President

    Corporación Favorita

  • "As a leading International brewery with category management at the heart of our brand development strategy, consumer insight is the key to success. James’s extraordinary gift and energy for practical and creative innovation often resulted in unexpectedly engaging solutions for our category & brand management teams that played an important part in raising the perception of our brands".

    Paul Riley - AB InBev

    Marketing Operations Manager

Partners

  • Millán & Ayala