Mayta
Gourmet Ecuadorian chocolate
Rebranding a recent acquisition to reach international gourmet, boutique and gift markets. How could the sense of awe and wonder experienced when considering ancient civilizations be projected?
Observe and understand what the customer responds to.
Marketing, packaging and sales planning.
Ecuador produces the finest quality cacao in the world. Mayta offers an authentic connection to people who have been growing cacao since pre-Colombian times.
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![Design before rebranding]()
BEFORE
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![AFTER]()
AFTER
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![Single origins]()
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![Mayta: Freeze dried flavour]()
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![Target]()
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![Inner packaging design]()
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![Packaging for display and distribution]()
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![Packaging development]()
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![Book set design]()
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![Three boxes side view]()
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![Mayta stands out against the competition]()
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![Packaging: A selection of high quality fine-flavour Ecuadorian chocolate bars]()
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![A consistent award winner]()
A consistent award winner
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