Summary

20+ years’ experience in strategy and tactical planning, partnerships, events, design and media. Leadership in cross-cultural projects. Brand asset creation, direction and application. Fluent Spanish and extensive work in Latin America with a broad range of organisations, public and private. Alumni of Anthony Pompliano’s blockchain academy: www.valueresonance.space/btc

Highlights

• Developed a unique strategic communications process with Y&R in Latin America. www.valueresonance.space/processes-and-tools

• Co-founded and directed `Big Design Latin America´ conference and design education program. https://www.valueresonance.space/case-studies/bdla

Skills

• Communications strategy and tactical planning

• Leadership for events planning, partnerships, design and media including print and merchandising.

• Iterative project development.

• Crisis management

• Visual design and design

• Adobe suite, Microsoft office, AI tools, NFTs

Professional experience

Communications strategist, Value Resonance (2018-Present)

• Consulting, insights and strategy for diverse multinationals, SMEs and start-ups globally.

• Creative direction and design studios resulting in consistent winning strategies.

• Expanded market share and opened new income streams through innovative strategies.

Co-Director, Big Design Events UX Conference and workshops Latin America (2015-2018)

• Led international rebrand and pioneered the first UX conference in Latin America.

• Developed and delivered design education program with Univ. Dallas Texas in Latin America.

• Coached teams to secure 12 million dollars in funding for start-ups.

Communications strategist, Freelancing and Y&R, Latin America (2005-2016)

• Developed profitable new export market segments for agro, food and tourism sectors.

• Created in-house content and media teams for clients.

• Led communications restructure for UK chambers of commerce, embassies, schools and almuni.

UK and Europe

• Board advisor: Editorial direction and conference development. SPG Plc .(2004-2005)

• UK Sales and marketing manager: Trade shows and media. Health and Beauty Gmbh. (2003-2004)

• Global merchandising manager: Value engineering and outsourcing. Signwaves Ltd. (2001-2003)

• Trouble-shooting consultant: Millennium Dome rescue plan. (2000)

Education and qualifications

• BA Hons. Design and Communication. London University of Arts. (1995)

• Nat Dip. Psychology: Carl Rogers person centred approach. University of East Anglia. (2004)

• Nat Dip. Graphic Design. Norfolk Institute of Art & Design. (1992)

Other

• Certifications in digital marketing, blockchain technology and other short courses

• Founder and Vice-President, User Experience professionals’ association. (2015-2018)

• School governor, British School, Quito, Ecuador. (2013-.2016)

• Non-executive director on board, British Chamber of Commerce, Ecuador. (2007-2010)

References available upon request